MarketPryce and INFLCR, a Teamworks product, have formed a three-year partnership that makes it easier than ever for collegiate athletes to close NIL deals and maximize their NIL potential.
MarketPryce, the leading athlete influencer marketplace powering more than 8,000 partnerships for athletes and DTC brands, will bring its marketplace, educational resources, personal brand coaching, and online athlete community to more than 150,000 collegiate athletes as the preferred marketplace partner within INFLCR’s Global Exchange.
The partnership will empower collegiate athletes to uncover their true NIL value by bridging the gap between athletes and brands. It also marks MarketPryce’s further expansion into college-focused partnerships. In April, MarketPryce announced a partnership with Florida State University collective, Rising Spear, to provide every FSU athlete access to MarketPryce. They are projecting several additional university and collective partnerships before the end of the year.
“By joining forces with INFLCR, thousands of student-athletes will be able to unlock access to hundreds of NIL deals and our athlete-only community,” said MarketPryce CEO, Jason Bergman. “We’re passionate about helping collegiate athletes access new opportunities and earn their fair market price on NIL deals, which inspired the name of our business. Working with INFLCR supports our long-term vision to make partnerships effortless for all athletes, regardless of their sport, gender, school size, or social following.”
With the NIL space in constant flux, there’s an evident need for athlete-centered educational resources. MarketPryce has built out an Athlete Strategy team dedicated to working directly with athletes and college administrators as coaches to navigate NIL, brand partnerships, personal finances, and personal branding. Since launching in January 2021, MarketPryce’s team has worked with more than 3,000 athletes and more than 1,000 brands like Meta, Walmart, Allbirds, and PETA.
“A coach makes observations, holds you accountable, provides education, and motivates you to push to your limits,” said Bergman. “That’s why we’re so invested in our Athlete Strategy team – so we can give athletes and admins the confidence to make better content, better business decisions, and better partnerships that will propel them to new heights.”
INFLCR, a Teamworks product, has a similar focus on helping collegiate athletes unleash growth. It’s the leading athlete brand-building and NIL business management app for more than 4,000 athletic teams and over 150,000 student-athletes. The INFLCR Global Exchange is designed to connect companies to collegiate athletes looking to monetize their name, image and likeness (NIL) or receive educational resources to further their personal brand.
"MarketPryce is a pillar to INFLCR's strategy to connect student-athletes to marketplaces,” said INFLCR Founder and President, Jim Cavale, “They'll complement INFLCR's mission in helping student-athletes get started in NIL with education and strategy, while streamlining the student-athlete's NIL lifecycle a step further through deal facilitation. I’m excited for this partnership and how it will benefit INFLCR student-athletes and partner institutions.”
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About MarketPryce: MarketPryce is the leading athlete influencer marketplace, powering 8,000+ partnerships between athletes, agents, and brands. MarketPryce powers athlete influencer partnerships and makes them accessible through its two-sided marketplace, active athlete community, and dedicated strategy support. Through MarketPryce, athletes, agents, and brands can build their networks, get strategic resources and coaching, and close marketing deals so they can grow and reach new heights. MarketPryce works with more than 3,000 athletes including Patrick Mahomes, Christen Press, and Shareef O'Neal, and more than 1,000 brands including Walmart, Allbirds, CBS Sports, PETA and Fashion Nova. Visit www.marketpryce.com for more information.
About INFLCR: INFLCR, a Teamworks product, is the leading athlete brand-building and NIL business management app for elite athletic organizations. The INFLCR athlete app educates collegiate student-athletes, coaches and staff for the NIL era in a safe and compliant environment, all powered by best-in-class content delivery for student-athletes to access and share content to their social media channels. INFLCR works with more than 250 collegiate and professional sports organizations.
Impactful new features like the INFLCR Local & Global Exchange, provide local and national companies with the ability to find, communicate, pay, and report NIL transactions with collegiate student-athletes, maximizing their NIL earning potential with streamlined reporting for their institution and their personal tax returns. Visit www.inflcr.com for more information.
