athlete marketing blog

How a Mother's Day NIL Campaign Promoted AIR's Streaming Debut on Prime Video

"Magic tends to happen when ethos are aligned and you work with creators who bring such bright authenticity." 

MarketPryce’s MP Campus Tour rolls through Virginia for Cav Futures launch

MarketPryce, Cav Futures announce partnership to support University of Virginia student-athletes' NIL.

MarketPryce, Arizona launch partnership with surprise NIL deals

“The team’s reaction to the surprise was priceless and we’re all so fired up to start working with MarketPryce."

The story behind Bella Rasmussen's viral NIL deal

“The lightbulb went off. I knew KeyWise was about to launch a MarketPryce campaign.”

She made history as a football player. Now Bella Rasmussen is tackling mental health with KeyWise AI.

The Laguna Beach High School trailblazer is leveraging her NIL for the first time through a long-term partnership with KeyWise AI.

MarketPryce co-founders named to Forbes Sports' 30 under 30 list

“We started MarketPryce because we wanted to build something truly great."

FSU's Michaela Edenfield headlines ‘game-changing’ NIL experience

“We got to learn from athletes we see every day."

‘It seemed like a longshot’: Devin Miller’s dream NIL deal with Dr. Squatch

How a Marshall tight end helped upset Notre Dame and then inked a dream deal.

MarketPryce Launches Creator Network, Inks Eight NIL Deals

Student-athletes across the country are teaming up to launch the MP Content Crew.

How PUMA inspired the next generation of female athletes through NIL

“It was an experience for them as well, not just them giving back.”

The power of NIL: How COACH used student-athletes to launch its Varsity Collection

“Working with MarketPryce, closing a deal with COACH and creating a life I really enjoy living – I finally got to the point where I’m doing things for myself and showing up for myself.”

How Affiliate Deals Can Drive NIL Value — Without The Work

Kent State's Jake Ferri learned first-hand the challenges of launching your own merch line.

Slice and Pryce #05: Service, Sustainability, and NIL with Vanessa Pearl

Former UF swimmer, Vanessa Pearl, shares her experience while swimming for the Gators, the reason for her medical retirement, her experience in the NIL space, and her passion for projects like Ocean Cleanups.

Slice and Pryce #04: How Athletes Can Succeed Through NIL with Rayquan Smith

The King of NIL, Norfolk State's Rayquan Smith, discusses his experience landing 70+ NIL deals as a DIII athlete.

Slice and Pryce #03: The Secret to Successful Partnerships With Brandon Flot and Ashley Ljesevic

Today, we bring in our brand experts to chat about what brands are looking for when working with athletes and the secret recipe for successful partnerships.

Slice and Pryce #02: Balancing NIL, Athletics, and Mental Health with Alex Glover and Kaleigh Gallagher

In June, two MarketPryce athletes attended the NIL Summit in Atlanta. We chat with them and discuss balancing NIL, athletics, and mental health.

Slice and Pryce #01: Octavia Jett-Wilson on Mental Health and NIL

In this Slice and Pryce episode, we chat with Octavia about mental health and NIL, her new clothing line, and her pursuit of playing professional basketball.

12 NCAA Athletes Who Unleashed Growth in Year One of NIL

It has been a thrill to see how college athletes across the NIL landscape made the most of Year 1.

Behind the Deal: A Breakdown of Our Partnership With Rising Spear

MarketPryce CEO and Co-Founder, Jason Bergman, breaks down the details behind our partnership with Rising Spear.

Athlete Marketing Lessons From AD's "Open Door"

What Architectural Digest's popular "Open Door" video series can teach us about athlete and influencer marketing.

The Genius Of GQ’s “Ten Essentials” Videos

We break down how GQ's popular videos (featuring athletes like Klay Thompson and Megan Rapinoe) show the value of authentic influencer marketing.

The Intersection of Sports, Marketing, and Cannabis

How the rise of the Cannabis and CBD industry affects the sports marketing world.

This Hoodie Is More Than Just A Hoodie

How the WNBA’s orange sweatshirt brought women’s sports the attention they deserve.

CarMax, Sue Bird, Steph Curry, and Equality

CarMax’s latest ad featuring WNBA legend Sue Bird and NBA legend Steph Curry went viral for all the right reasons

Sponsoring Portland — TikTok’s Recent Soccer Partnerships Are Predictive Of The Future

TikTok's partnership with Portland's NWSL and MLS franchise was its first jersey sponsor in the U.S., but it surely won't be its last.

BodyArmor Athletes: How Influencer Marketing Propelled The Brand Towards Beverage Domination In Just Ten Years

Learn more about how working in athlete and influencer marketing propelled BodyArmor into beverage domination in just ten years!

Four Student-Athlete Social Media Tips

Student-athletes need to be doing these things if they want NIL deals.

Dear Brands, Invest In Student-Athletes

Why should you close a marketing deal with a student-athlete? How can student-athletes grow your brand? We answer these questions.

Why Your Brand Should Pursue Long-Term Partnerships With Athletes

Why should you pursue a long-term marketing deal with a professional or student athlete? We break down the four main reasons in this piece.

The Sports World Makes Pride A Priority

How many of the biggest leagues and teams in pro sports have made LGBTQ+ Pride month a major cause to get behind.

Three Big Reasons Why More Athletes Should Be On TikTok

Why do I need Tik Tok as an athlete? If you want to grow your online presence, it’s a great tool. We break it down in this piece.

2021 NBA Off-The-Court MVPs

How three players made important, long-lasting impacts away from NBA arenas this year.

Athlete Marketing And Athlete Activism: The Perfect Pair

How athletes can express themselves and embrace causes they care about through brand sponsorship and marketing.

Top Ten Athlete Marketing Deals Of 2021

After connecting hundreds of athletes and brands for endorsement deals, we settle on ten of our favorites in 2021.

Why Should I Choose Influencer Marketing?

Looking to get the best return on investment for your marketing campaign? Influencer marketing is the way to go.

The Player-First Mission of the Premier Lacrosse League

How athlete equity, social media training, marketing deals, and more have crafted the PLL into one of the most player-focused leagues in all of sports.

NBA Draftees Experience Crazy Instagram Follower Growth

The NBA 2021 Draft Class grew their Instagram following and endorsement earning potential overnight. Check out the biggest winners.

FIFA and 2K: Burger King Takes Video Game Marketing To A New Level

How did Burger King become the champion of video game marketing? Creatively inserting their logo into two of the biggest games on the planet.

The Best MLS Jersey Sponsors Of The 2021 Season

Our four favorite MLS 2021 jersey sponsors, based on fit for the franchise, meaning behind the partnership, and visual aesthetic.

Three Big Reasons Why More Athletes Should Be On TikTok

Why do I need Tik Tok as a pro athlete? If you want to grow your online presence, it's a great tool. We break down all the reasons here.

How Can I Find The Right Athlete For My Brand?

Finding the right athlete for your marketing campaign can seem tricky, but you really just have to ask yourself two important questions.

A Conversation With GOALS Founder Caroline Fitzgerald

We sat down with the founder of GOALS, an organization that shines a light on women's sports through its social media accounts, newsletter, and podcast.

Why The Simone Biles Athleta Deal Is Great For Sports Sponsorship

Three reasons why the gymnast's move from Nike to Athleta is an amazing thing for the sports marketing and sponsorship world.

Athlete Marketing And Athlete Activism: The Perfect Pair